1.
Increase Market Share with Customer Service
Most industries pursue repeat and referral business with gusto. Salespeople are
chastised and find their jobs on the line if poor communication and follow-up
with customers becomes the norm.
However, this is not the case in real estate. Brokers go to bed each night
knowing that 80 to 90 percent of their own agents have fallen far short in
follow-up to customers yesterday, today and tomorrow. The profitability of the
company is constantly in jeopardy and the professional reputation of the broker
is diminished.
A broker not functioning in denial of that statement will admit he or she would
not tolerate, as a customer, the poor communication and follow up practices that
have found acceptance within the real estate industry. That same broker would
have to then acknowledge that he or she would not want to work with up to 90
percent of the agents in his or her own company.
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2.
Recruit the best agents from competitor
Effective agent recruiting is a process. It is
not a single event. It is not an idea or a group of ideas. Agent recruiting starts
with self-evaluation and visioning. It then moves to the generation of a recruiting
pool, to the cultivation and development of a target recruit, and finally ends when
the target recruit becomes an associate of the company.
Agent recruiting requires consultation and management. Even
the best athletes require coaches. Taro provides the broker direction and focus
for the recruiting process.
Agent recruiting requires discipline and
persistence. There is no magic gimmick or letter or script that
relieves the need for consistent and dedicated development of target agents. The
broker will be most successful if the broker sees every moment as a recruiting
opportunity and every day makes an active attempt (write, call, research) to
recruit a target agent.
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3.
Google Ranking for Best Results
In tight economic times, quality leads are harder to come by. To
maintain your sales numbers, you need to increase your close rate. Here is one such
technique that ProGold i2 users have used to close more deals:
Make sure your agents and listings profiles have unique and useful
content for the qualified buyers. The Internet is full of information that is not
specific and treated as filler. Qualified buyers are looking for specifics and easy
access to real people in their market. Our ViewMyListing.com interface is what get
the listings and agents 1st page on Google and good information from Pro Gold i2
users is how to get quality leads.
To learn how to develop a consistent and successful sales process for your entire
team, sign up for this free demo of ProGold i2 Real Estate Software System.
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